The last time you were browsing social media, what is one thing that you see other successful entrepreneurs, influencers and business owners doing?
They all do video marketing.
It's not just creating videos about your food either, there is a strategy behind it.
From the small business owner, all the way up to the influencers with millions of followers.
For me, personally? Videos have allowed me to build up engaged followings in a variety of niches... not just for my own personal brand.
It took me a really long time to figure this out. (I've been building up social media audiences since I first learned about them in 2008)
and honestly I'm kinda embarrassed about the videos I used to launch.
They were so bad, but we all gotta start somewhere!
I would have a cool idea and think "yeah people need to hear this!" but then I'd get lost and a little overwhelmed and then not do anything.
The problem was that I didn't know the strategy behind creating strategic videos to grow my brand.
It was just a crap shoot.
and then I kinda just stumbled into it... after a LOT of testing...
This led me to knowing exactly what to say, and the videos seem to just flow out of me every single time I record them now.